Sometimes, the key isn’t forcing your way into people’s lives in hopes that your post will pop up so many times that eventually it will stick. It’s about creating something so awe-inspiring, creating an experience that matters using the narrative arch.
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Why Stories Work
Your digital stories are a chance to connect with your online audience by getting them to experience the similarities between your brand and themselves.
Digital Storytelling: What is it?
In the noise of online marketing, digital storytelling aims to hold your audience still for a brief moment in their day.
Stanton Witherspoon 